adidas Presents

Howard Homecoming

Washington DC

With the adidas Back to School Promo Campaign kicks off in August/September, its only fitting that we follow up aggressively in October at one of the Nations Staple Annual Event; Howard Homecoming! Over 100,000+ people from all areas merge on the Nations Capitol to celebrate this iconic weekend from the fashion shows, to Yardfest, to alumni parties, to concerts and more..

Quick Facts

  • Founded in 1867
  • Located in Northwest Washington D.C.
  • Historically Black College and University (HBCU)
  • Offers Undergraduate and Graduate Scholastic Programs
  • 10,000 students (7,147 undergraduate)
  • 33% male / 67% female
  • Notable Alumni: Sean ‘Diddy’ Combs, Taraji P. Henson, Lance Gross, Anthony Anderson, and Debbie Allen

Validate the Brand

  • Increase Brand Exposure  
  • Attract Trendsetters
  • Confirm adidas Mission Statement (Fashion, Art, Music & Sports)
  • Utilize adidas Assets 

Build Momentum

  • Develop Genuine Buzz 
  • Social Media Elements
  • Influencer Interaction & Engagement

Create an Authentic Presence

  • —Reach Key Market Consumers
  • —Share brand knowledge 
  • Provide an Organic Experience 

Event Opportunities to Integrate:

Gifting Suite & Influencer Event

Fashion Show 

Celebrity Basketball Game

Yard Fest 

5K Charity Run

Alumni Tailgate

 

Gifting Suite x Influencer Event: The integration of a Gifting Suite x Exclusive Party introduces an environment full of adidas collateral and décor dedicated to all celebrity talent in town for the Homecoming festivities. Potential to produce a free concert for loyal adidas consumers. Fashion Show: With an aggressive selection of adidas product, we have the ability to showcase fresh, new trends with a blend of Originals products to an energetic, youthful fashion show audience complete with Howard University students, Influencers and Trendsetters alike.

Past Program Activations